Allergized

Doylestown, Pa., August 26, 2009 – Kids with Food Allergies and Whole Foods Market have teamed to host the first "Creating Better Lives Today Family Fun Expo" on Sunday, September 13, 2009 from noon to 3:00 p.m. at the Whole Foods Market in North Wales, PA. The event will provide a one-stop-shop for information about food allergies, back-to-school tips, new foods and products, and entertainment to teach children about food allergies.

Admission is free to this fun and educational event, which will include activities for children, a special appearance by PBS Kids’ character Arthur, and a live, interactive music performance and puppet show by Kyle Dine. Kyle Dine’s original songs educate and empower those living with food allergies. During the performance, children will have the opportunity to participate in a dance-a-thon to benefit Kids with Food Allergies, a nationwide nonprofit organization.

"Food allergies are a growing concern, not only for parents of children affected, but also for caregivers, teachers and classmates," said Lynda Mitchell, President of Kids With Food Allergies. "We appreciate the opportunity to work with Whole Foods Market to educate and support the families and schools affected in our community."
Food allergy is a potentially serious immune response to eating specific foods or food additives, most commonly milk, eggs, peanuts, tree nuts, fish, shellfish, soy, and wheat. The incidence of food allergy increased 18 percent between 1997 and 2007, and today, one in 25 children are affected. At this time, there is no cure for food allergies, and the only treatment is avoidance.
"At Whole Foods Market, we recognize the challenges faced by families living with food allergies and we are pleased to bring safe and healthy options to the table," said Danielle Smith, Marketing Specialist and Community Liaison. "We hope that this event will both increase the understanding and compassion of the community, and also help families by providing awareness of new allergy-aware products and services."

For more information about the event, call 215-230-5394 or visit Kids With Food Allergies at http://www.kidswithfoodallergies.org.

About Kids With Food Allergies
Founded in Doylestown, Pa. in 2005 as a nonprofit charity, Kids With Food Allergies (KFA) is a national nonprofit organization of more than 15,000 families raising children with food allergies. KFA helps children with food allergies and their families cope with dietary restrictions, lifestyle adjustments, fear and isolation through education, peer support, food and cooking assistance, and family activities. Its interactive Web site provides a powerhouse of resources including the nation’s largest online support community for families and an online collection of more than 1,000 "allergy-friendly" recipes. The recent, unprecedented rise in food allergies has spurred the organization’s rapid growth. For more information, visit www.kidswithfoodallergies.org.

About Whole Foods Market:
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com), a leader in the natural and organic foods industry and America’s first national certified organic grocer, was named "America’s Healthiest Grocery Store" in 2008 by Health magazine. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its 53,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 12 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada, and the United Kingdom. Whole Foods Market, Fresh & Wild™, and Harry’s Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community Market™ are trademarks owned by Wild Marks, Inc.

Media contact:
Lynda Mitchell,
Kids With Food Allergies
215-230-5394

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