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Kids With Food Allergies Hosts Annual Family Fun Expo; Dance-a-Thon, Live Music, Book Signings and Fun for Children

DOYLESTOWN, Pa., Aug. 16 (AScribe Newswire) — Kids With Food Allergies (KFA) will host its annual fundraiser Creating Better Lives Today – Family Fun Expo & Dance-a-Thon on Sunday, Sept. 12, 2010, from 1 to 3:30 p.m. outside the Whole Foods Market in North Wales, Pa. With 800 adults and children expected, it promises to be a day of food and fun for all.

One in 25 Americans has a food allergy and, when it comes to kids, those numbers are even higher. One in 17 children under the age of 3 has a food allergy, and they sometimes don’t outgrow it. In all, more than 3 million children deal with this medical condition every single day. And the number of people in general who are being diagnosed with food allergies is on the rise. In fact, the incidence of peanut allergies has tripled in children between 1997 and 2008 according to a recent study.

KFA, a nationwide charity, is dedicated to providing day-to-day education, solutions, and assistance to children and their families who live with food allergies. This event is KFA’s most important fundraising event for the year, raising funds to enable the charity to continue to offer free future events, educational materials and sustain its active online community. Visit http://www.kidswithfoodallergies.org to learn more.

"Food allergies often prevent children and their families from fully participating in social events that many of us simply take for granted – like fairs and carnivals – due to the allergy risks," said Lynda Mitchell, President of Kids With Food Allergies. "This Family Fun Expo is designed to be an allergy-friendly event. Children can fully participate and enjoy meeting other children like themselves in a safe and joyous atmosphere while raising funds to support our mission."

A Day of Good Food & Fun (For All!)

The Family Fun Expo will feature an afternoon full of food, fun and education. It will kick-off with a fundraising dance-a-thon for children followed by a live, interactive music performance and puppet show by Kyle Dine. Dine’s original songs educate and empower those living with food allergies. In addition, renowned allergen-free expert and author Cybele Pascal will be signing copies of her latest best-selling cookbook, The Allergen Free Baker’s Handbook, as well as speaking with participants. Personal Chef Theo Petron will also be on-hand to prepare a delicious dish free of the top eight food allergens responsible for 90 percent of all allergic reactions: wheat, milk, eggs, soy, peanuts, tree nuts, fish and shellfish.

Many allergy-friendly businesses are attending, and showcasing their products and services; all are designed to provide a day of fun, education, share resources, and raise funds- so that all kids can enjoy safe, great food. Additional activities for children will take place during the event, including a special appearance by PBS Kids’ character Arthur.

Whole Foods Market, North Wales, is providing the outdoor venue for this fundraising event. "At Whole Foods Market, we recognize the challenges faced by families living with food allergies and we are pleased to bring safe and healthy options to the table," said Danielle Smith, Marketing Specialist and Community Liaison. "We hope that this event will both increase the understanding and compassion of the community, and also help families by providing awareness of new allergy-aware products and services."

For more information about the event, call 215-230-5394 or visit Kids With Food Allergies at http://www.kidswithfoodallergies.org .

Kids With Food Allergies (KFA)

Founded in 2005 as a non-profit charity, KFA is a national organization of 20,000 families raising children with food allergies. KFA focuses on day-to-day support that helps children with food allergies and their families improve their quality of life through education, peer support, food and cooking assistance, and family activities. Its interactive website provides a powerhouse of resources, including the nation’s largest online support community for families; quality parent education materials edited by a multidisciplinary medical advisory team; and an online collection of more than 1,000 "allergy-friendly" recipes. The recent, unprecedented rise in food allergies has spurred the organization’s rapid growth.

Cybele Pascal

Cybele Pascal is the award-winning author of The Allergen-Free Baker’s Handbook, and the Whole Foods Allergy Cookbook. She has been a guest on The Martha Stewart Show, the Food Network, the Today show, ABC News, Good Morning America Health, and NPR.

She is a regular contributor to Living Without; the magazine for people with allergies and food sensitivities, and her recipes have appeared in many national publications, including Good Housekeeping, Allergic Living, and NY Parent. She has also written regular columns for Oxygen Media, AOL and Lime.com. In addition to her culinary work, Cybele is also an award-winning playwright. Pascal is the proud mother of two sons, Lennon and Montgomery. She lives in Los Angeles with her food-allergic family: husband Adam; sons Lennon and Monte; and their dogs, Izzie, and Carly (who also has food allergies). For more information on Cybele, visit http://www.cybelepascal.com .

Kyle Dine

Kyle Dine is the world’s first dedicated "allergy musician" who performs songs for children at-risk for anaphylaxis, a life threatening allergic reaction. With allergies to peanuts, tree nuts, eggs and fish, he knows firsthand what it is like growing up with food allergies. The songs that he writes and performs are all focused on key educational messages expressing the importance of managing allergies safely. Songs such as "Smellephant the Allergic Elephant," "Epi-Man," and "I’ve Got Allergies Under Control" ultimately convey the theme to stay safe and stay positive. His CD is aptly titled, "You Must Be Nuts!" and is available through his website: http://www.kyledine.com or digitally through iTunes. He is currently working on a follow-up album titled "Food Allergies Rock!" which will be released this fall. For more information, visit http://www.kyledine.com .

Whole Foods Market

Founded in 1980 in Austin, Texas, Whole Foods Market (http://www.wholefoodsmarket.com), a leader in the natural and organic foods industry and America’s first national certified organic grocer, was named "America’s Healthiest Grocery Store" in 2008 by Health magazine. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet" captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its 53,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 12 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 275 stores in the United States, Canada and the United Kingdom. Whole Foods Market, Fresh & Wild and Harry’s Farmers Market are trademarks owned by Whole Foods Market IP, LP. Wild Oats and Capers Community Market are trademarks owned by Wild Marks, Inc.

– - – -

CONTACTS:

- Michele Cassalia

267-864-6979
mcassalia@kidswithfoodallergies.org

– Julia Gillespie

917-628-9103
julia@lessimo.com

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KFA eNews: Was Your Child’s First Allergic Reaction Treated Properly?

In this issue:
• Food Allergy Treatment Survey Study
• Do You Live Near Philadelphia or Houston?
• School Treat Recipes
• Is Your Child’s Food Allergy Testing Right?
• Are Kids’ ER Visits for Food Allergies on the Rise?
• Parents Warned to Avoid Alternative Allergy Tests for Children
• Columnist’s Son Diagnosed with Nut Allergy
• Tips on Explaining Food Allergy to Grandparents (Video)
• FAAN/FAI Statement on Egg Allergy and the Seasonal and H1N1 Influenza Vaccines

• Recent Food Recall Alerts Due to Undeclared Allergens

Subscribe to Kids With Food Allergies eNews

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